Email infiltrates both our personal and professional lives, but it's often difficult for students to separate the two. As email penetrates the professional world, individuals must make conscious decisions about who they email, the tone of voice they use, what time of day they send the email, the purpose of their email, and other issues related to email use. Emily Kinser states, "How you communicate is a reflection of yourself." As such, students need to approach email as any other professional genre. The industry leaders in this video explain how, and why, students should extend their communication skills to this technical medium.